THE POWER OF COLORS
THE MEANING OF COLORS
The meaning of colours derives from psychological effects, biological conditioning and cultural developments because feelings are more powerful than rational thoughts. Some colours are deeply rooted in our brains because they are seen all around us, such as red as the colour of fire, which we associate with warmth. We prefer red fruit to green because the colour signals ripeness and sweetness. Other colours have developed cultural meanings over time and their meanings have been adopted by society, such as pink as a colour for girls and blue for boys in western cultures. Colour combinations can reinforce each other, highlight each other, blend into each other or contrast with each other.
We encounter colors every day. They determine our well-being, our look and our lifestyle. We move in a world full of colors. Scientifically, colour is a sensory impression conveyed by the eye and brain, which is caused by light, more precisely by the perception of electromagnetic radiation of the wavelength between 380 and 780 nanometres. Have you ever thought about the meaning of colors? Whether it is the romantic effect of a glowing orange-red-pink sunset, the calming effect of a blue sky or that of yellow rape fields in the midst of green nature. Every colour has an effect and appeals to a certain emotion within us. Colors can therefore be a powerful tool on our psyche if we know how to use them.
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